RESIDENTS’ discounts, by-the-minute charging and a link between tourism hotspot Dedham and the Park and Ride are set to be explored as part of a revised parking plan for Colchester.

Colchester Council’s scrutiny panel will make its recommendations on the report, Positive Parking Review, following consultation with residents and business.

The review suggests a number of improvements to council-run car parks in the town, which bring in around £3.7 million annually to the council.

The council hopes the changes will help combat congestion and improve air quality, meaning air quality management areas could see higher tariffs.

Amongst the recommendations is the introduction of a minimum price structure with by-the-minute costs to top up driver’s stay afterwards.

Residents’ discounts, loyalty rewards and partial refunds for those who spend a certain amount in the town could be considered.

According to the draft review, parking in Dedham is at a “severe premium” due to tourist numbers, and the council would like to explore whether buses could stop at the Park and Ride, off the A12 at Cuckoo Way, before continuing their journey to Constable Country.

Some tariffs could also be amended, such as an increase in the Sunday tariff at the Britannia car park and lower evening tariffs for Priory Street, St Mary’s and St John’s car parks.

Mike Lilley, who is the Colchester councillor responsible for communities, wellbeing and public safety, said: “The council last reviewed its parking strategy in 2009/10 and is now taking the opportunity to propose some significant new measures to respond to the council’s Climate Emergency Declaration whilst also maintaining the vibrancy of our town centre.

“This is one of the first parking strategies in the country to propose using policy and positive incentives, beside fees, to influence behaviour and help reduce the environmental impact of car usage.

“The proposed strategy seeks to influence motorist behaviour to help reduce emissions, tackle congestion and improve air quality.

“By taking a balanced approach to parking charges and other incentives to encourage travel at quieter times, we will be better able to reduce congestion and promote visiting our wonderful town centre throughout the day.”

The scrutiny panel will make its recommendations to the council’s cabinet and consider a proposed timetable for a fresh consultation.

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