David Millar will take part in the Tour de France Grand Depart, despite missing out on selection to ride, after being snapped up by broadcaster ITV.
The 37-year-old Scot was distraught after failing to make Garmin-Sharp's final nine-man squad for the race, which begins in Leeds on Saturday.
Millar is retiring at the end of the season and was hoping to ride in his 13th and final Tour. Instead, he will join ITV as a pundit.
"David Millar is to join ITV's coverage of the 2014 Tour de France, which begins on Saturday in Yorkshire," a statement on itv.com read.
"The hugely experienced and well-respected Scottish rider will lend his expert insight and analysis to ITV's on-screen team during the first three days of coverage (when the Tour is in Britain), alongside presenter Gary Imlach, reporters Ned Boulting and Matt Rendell, cycling legend Chris Boardman, and commentators Phil Liggett and Paul Sherwen."