CHELMSFORD Council has joined other local authorities across Essex to take a unique approach to tackling litter by joining forces with three fast food giants.
All 14 Essex councils, supported by Keep Britain Tidy, Essex County Council, RP2 Media and The Highways Agency, will work alongside McDonalds, KFC and Dominos to raise awareness of litter and the risk of fines for those that offend.
This is the first time a campaign of this type has been run in the drive against litter and will see the fast food chains promoting anti-litter messages which are backed up by local activities and enforcement throughout the local authorities in Essex.
Councillor Janette Potter, in charge of waste management and recycling at Chelmsford Council, said: “Clean Essex Campaign is a great example of partnership working with local authorities and businesses on an Essex wide scale.
“Every Council has a dedicated Street Care Team and make every effort to keep the streets and open spaces clean and free from litter; however any campaign that helps promote this further will contribute towards a cleaner and greener environment.
“The support we have received from businesses has really helped push the campaign and raise awareness of the issues we face with litter throughout Essex”.