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Sports store to open in High Chelmer Shopping Centre
7:30am Wednesday 2nd October 2013 in News
A SPORTS retailer who used to own JJB Sport will take over the shop unit left vacant.
Dave Whelan has announced he will be putting a DW Sports Fitness shop into the High Chelmer Shopping Centre with the ribbon set to be cut on Saturday.
The shop which will create 20 new jobs takes over the premises formerly occupied by JJB, a company owned by Mr Whelan before he sold all his stakes in 2007.
Since the company folded in September 2012 the unit has sat empty in the shopping centre.
Mr Whelan who owns Wigan Athletic FC and Wigan Warriors RLFC said he hopes to offer shoppers in the city top quality items as he continues to build a new sports retail empire.
Mr Whelan said: “It is part of our continuous strategy to open good value sports stores with fantastic products for all sport and fitness enthusiasts.
“We strive to offer a fantastic range of sporting clothing and equipment. It is our intention to make the DW Sports Store Chelmsford one of our top retail stores.”
Bosses at the centre said they are pleased to see the sports retailler join them and have a host of ideas to help shoppers make the store opening a good one.
Centre manager Mick McDonagh said: “We’re thrilled to see DW Sports Fitness join us at High Chelmer.
“We’ll also be giving shoppers the chance to win DW Sports Fitness gift cards in the run up to the store launch via our Facebook page, www.facebook.com/highchelmer.”
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