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Company launches shop local campaign
10:35am Thursday 21st February 2013 in News
AN INSURANCE firm from Chelmsford has launched a campaign to help promote independent retaillers.
Bosses at Gardners, in Halford House, Coval Lane, have set up Keep Trade Local in a bid to boost businesses from Chelmsford and get them to grow during the current financially tough times.
The campaign comes after statistics from the British Retail Consortium showed one in ten shops are empty around the UK.
Paul Goldsmith, managing director of Gardners, said: “The purpose of this campaign is to urge customers to continue to support their local independent shops and tradesmen which are the heartbeat of the community.
“The message is simple – if we don’t use our local businesses, we will lose them.
“We are one of those local firms and, by working together, we can turn this alarming trend around.”
Stickers carrying the scheme’s logo have been handed out to shops around Chelmsford to advertise the campaign.
Support has also been given to the project by the Federation of Small Businesses, which had a similar scheme three years ago.
Mike Cherry, national policy chairman for the federation, said: “Small businesses constantly face increasing competition from supermarkets and out-of-town developments, which is why the FSB launched its own ongoing Keep Trade Local campaign in 2010 to support our local shops and businesses.
“We need local authorities to prioritise and support more of their own local businesses and for initiatives like this to work.
“The FSB fully supports Gardners with their Keep Trade Local campaign.”
For more details about the campaign, visit www.gardnersinsurance.co.uk