The sister of former Apprentice contestant Stuart Baggs has said the family’s world is “shattered apart” by his sudden death.

The 27-year-old, who ran a communications firm on the Isle of Man, was found dead at an address in the island’s capital Douglas at around 9am on Thursday.

Police are investigating his “sudden and unexpected” death, but a spokeswoman said there was nothing “to indicate that his death is criminally suspicious”.

Stuart was described by Lord sugar as "one of the stand out characters" of The Apprentice (REX Features)
Stuart was described by Lord sugar as “one of the stand out characters” of The Apprentice (REX Features)

She added: “Police again confirm that at this time there is nothing obvious to indicate the cause of his untimely death and inquiries will continue. The police request that consideration is given to the privacy of the family and friends at this difficult time.”

At 21, Baggs was the youngest candidate when he appeared on the BBC One show in 2010.

He was knocked out at the interviews stage and the series was eventually won by Stella English, but he became a cult favourite with his steady stream of catchphrases and his description of himself as “Baggs the brand”.

His sister Charlotte Baggs paid tribute in a post on Facebook.

Charlotte Baggs – Today my dearest brother Stuart Baggs… | Facebook

Past and present stars of the popular show took to social media to express their shock at the entrepreneur’s death.

Baggs, who recently turned 27, gave an interview to Isle of Man newspapers last week about his latest scheme to bring 4G broadband to the island.

Talking to the paper about his career, he said: “I work, as my hair will tell you, at least 18 hours a day. I sleep for four hours religiously, I would not have it any other way, like Margaret Thatcher.”

He said that work gave him “a buzz”, adding: “As to the future we are already working on that.”